Las Vegas, Nevada
The Mirage will have a new owner by year’s end, MGM Resorts International sold the property to the Hard Rock International Company in 2021 for just over one billion dollars. The resort will be rebranded. Under the terms of the agreement, MGM Resorts will retain The Mirage name and brand, licensing it to Hard Rock royalty-free for a maximum period of three years while it finalizes its plans to rebrand the property. HRI, which is owned by the Seminole Tribe of Florida, said it plans to rebrand The Mirage and also build a new guitar-shaped hotel on the property where the Mirage Volcano is now.